There are many various choices of athletic shoes that someone can pick from at this time. Someone can choose the type depending on whether they play a particular sport or not. If someone plays basketball a good choice for them would have to include Nike Basketball shoes.
The Story About Nike Basketball Shoes
Phil Knight founded the company in 1964. Although the name was later changed it was initially founded as Blue Ribbon Sports. The final name of the company was picked after a dream was had that included the Greek Goddess of victory, Nike. The company is well known for its swoosh emblem as well and came up with that shortly after the name change.
One of the features of the early Nikes was that their soles were made with bags of pressurized gas in them. These bags would compress when impact took place then quickly expand back to regular size. A former aerospace engineer helped the company come up with that feature.
In a turning point for the company, Michael Jordan was signed to endorse shoes in 1984. He had just entered the NBA from the University of North Carolina and was just beginning to make a name for himself in the NBA and in endorsing products. His shoe line, the Air Jordan’s, were released the next year.
Michael’s Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even though he was warned of this Michael still wore the shoes and received fines for each time he did.
In 1986 Michael won the slam dunk contest of the NBA and requested that he be allowed to have more of a say in the designing of his line. Because of this, he chose to use lighter materials and go with a three-quarter cut shoe height. With the shoe taking on different looks and being made with different materials than the standard line the Air Jordan sales increased significantly. With Michael playing a large part in the design of the line he was able to put many of his own thoughts into how the product came out.
The Air Jordan line success opened the door for Nike to sign many other NBA players to endorse shoe lines. Kevin Durant, Vince Carter, LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, and many other NBA players have Nike shoe lines at this time. In the same way that Michael helped design his Air Jordan’s many of these other players also play an integral part in the designs of their lines.
Nike basketball shoes are well endorsed by top NBA players from today and the past. Any of these lines would be a good choice for someone seeking a shoe that is popular and effective on the court. The fact that many of the players help design their lines keeps the choices personalized for each player and different than what other companies put out.