While the football is still haggling with the use of new technologies to clear up the doubt in offsides, goals ghost or the next ‘hand of God’; in the USA it is clearly bets for her to squeeze the business of basketball, bringing the viewer to the pitch or to collect data for scientific studies.
the new director of the NBA, Adam Silver, has made it clear that “technology is key for the future of basketball” during a conference at Boston College that has taken place this week in the city of the Celtics.
Their proposals seek to clearly improve the health of the business but they also want to bring the experience to the fans. “Only a small percentage of fans of the NBA you can follow a live match, and fewer still are those who sit some time in a pavilion,” he said.
So, bet by the emission of high-definition videos via mobile -the main medium through which fans follow the sport, ensures – and enhance the audio for viewers to hear what they are saying to the players and the collective arbitration on the track. And of course, to squeeze the social networks.
In its first month on the job, Silver has already met with the executives of Twitter and Facebook. The new commissioner gave no specific tracks on which frame of the hand of the social networks but I opted for them. “Walking in these companies, one sees as these people are young and smart going to change the world. We want to be a part of it”, said at the conference in Boston.
indoors, the NBA has already been put to work with the technology and the gathering of statistical data beyond the usual (points, rebounds, appraisals…). From this season, all of the pavilions of the competition counted with the installation of multiple cameras to study in detail the movements of the players on the parquet floor.
The operation is called ‘Player Tracking’ and allows data retrieval to something esoteric like the ‘rebounding opportunities’. That is to say, the bounces that pickup a player in relation to the times that are in the area to reach it -bounded by 3.5 feet to the round. Right now, the leader in this statistic is the power forward of the Clippers, Andre Jordan, which averages to 19.4 ‘rebound chances’ per game and is done with the 71,6% of the rebounds in these circumstances.
instead of saving the data to cal and singing, the NBA published on the web and are accessible to any viewer, curious or scientist interested in the subject. It is the case of three Harvard students that by using these data have proven that when a player is ‘on flames’ -or streak – raise your score between 1.2 and 2.4 percentage points.
The NFL donates to the science
Not only the NBA works hand in hand with science and technology. After numerous payments to ex-players of football affected by brain trauma and loss of memory, the NFL has opted to allocate part of its profits to research in neuroscience. So, in 2012, the league of american football donated $ 30 million to the National Institute of Health of the USA to investigate these traumas.