WATCH: Villanueva interrupts Russell Westbrook’s pregame dance routine

Russell Westbrook and Cameron Payne have a pregame routine for the Oklahoma City Thunder. It’s a long, involved dance sequence in which the two players face each other and have some fun with it. It’s one of those superstitious routines that players tend to believe is vital to their success. Everything with players is about routine and doing the same things over and over. These things matter to them as players.

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Charlie Villanueva, a Dominican in the NBA, is a proud man

Charlie Villanueva, who plays for the Dallas Mavericks, took some time out to reflect on his experience as a Dominican-American in the NBA. Expressing his perspective was prompted partly by Independence Day in the Dominican Republic, which was Feb. 27.

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How players are controlling their own media and what it means for the NBA

During an otherwise inconsequential regular season game in March 2009, then-Milwaukee Bucks forward Charlie Villanueva did something unusual.

He posted the following tweet from the locker room at halftime.

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The rise of self-publishing and the athlete influencer

The power of social media to provide voice and perspective to an individual or a movement is a phenomenon unlike any other. Whether its an oppressed group looking to share their story or a celebrity providing a glimpse of their personal life – the ability to go viral commands attention. In our business you hear time and time again that content is king – now more than ever you can move the needle with simply a disruptive tweet, a humorous YouTube video, or an impactful Instagram image. The professional athletes that can create a voice on these outlets are often the most followed, most influential, and have the strongest endorsement potential. And because this strong business interest exists companies are innovating left and right to profit in one way or another. The next big wave in this social sphere is self-publishing.

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Who’s on Top? Check Out Today’s Trending Athlete Blogs

Charlie Villanueva’s new webisode series is a must-see.

Want to know which of our athlete bloggers here on SportsBlog are generating the most buzz right now? Here at SportsBlog, we’re the top sports blogging platform for pro athletes, so there’s always a lot of great content from sports superstars to check out. They’ve got unique perspectives on the game that you can’t miss.

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